Rise × Network Insurance House
Prepared for Network Insurance House

The next
evolution.

Rise Dynamic Websites + Mojo Where the NIH digital platform goes next
The NIH digital ecosystem

Seven specialist websites. One network.

Network Insurance House
Flagship · primary SEO focus
nih.com.au
Where the majority of SEO activity is focused today.
PSA Insurance
psainsurance.com.au
Mid-sized
SafeScope
safescope.au
Mid-sized
CycleCover
cyclecover.com.au
Specialist
Enterprise Underwriting Solutions
enterpriseunderwriting.com.au
Specialist
IIRSA
iirsa.com.au
Specialist
Faith Insure
faithinsure.com.au
Specialist

NIH already holds seven established positions across the insurance market. Most groups spend a decade trying to build that.

How the ground is shifting

A website is now nine jobs, not one.

Search behaviour, AI and digital marketing have all moved quickly. What a website is expected to do has expanded with them, from a place that holds information to the system that carries the whole commercial journey.

The shift
Every one of these now runs through the website. So the website itself has to be built for it.
01Search visibility
02AI search visibility
03Conversion optimisation
04Advertising
05Integrations
06Data
07Ongoing development
08User experience
09Business functionality
Rise built for it

The Dynamic platform.

Dynamic is a website built as a single, coherent application rather than a collection of parts. That is what makes everything above it possible.

Why it matters
The foundation sets the ceiling. Everything that follows is built on this one.
Modern architectureBuilt on current web technology
Exceptional performanceFast for people and for crawlers
Technical SEO foundationsStructure search engines can read cleanly
FlexibilityPages and templates shaped to the business
Custom functionalityFeatures built for how NIH actually works
IntegrationsConnected to the systems around it
Better lead captureEnquiry paths designed to convert
Built as one cohesive applicationA platform, not a patchwork
Built to evolve

Launch is the
starting line.

A Dynamic website is never finished on launch day. Design, content, functionality, integrations and search strategy all keep moving, and every cycle is shaped by what the last one taught us.

Design Content Functionality Integrations Search strategy
Launch Measure Learn Improve Grow Repeat CONTINUOUS Always on
A natural transition

You can start without starting over.

Cost
No setup fees

Nothing to pay to begin the transition.

Investment
No large upfront rebuild

The rebuild is absorbed into the ongoing partnership.

Pace
Progressive, site by site

Move at a pace that suits NIH, in priority order.

Continuity
The same Rise team

The same people, the same agreement, one better platform.

Recommended start Network Insurance House PSA Insurance SafeScope Expanding through the portfolio over time
Introducing
Mojo
Mojo

The intelligence layer behind every Dynamic website.

Mojo continuously reads what is happening around the website, then helps decide what should happen next.

Search performance Competitors Industry topics AI search Website traffic User behaviour Conversion performance Advertising
Mojo capability 01 / 08
Search intelligence

Mojo sees what is ranking, what is climbing, and what is still unclaimed.

Pages performing well Pages needing work Keywords gaining visibility Search gaps New opportunities Room to expand
Business outcome
SEO stops being a monthly report and starts being a list of moves.
Visibility over timeRising
Illustrative only. Not NIH data.
Mojo capability 02 / 08
Competitor intelligence

Mojo tracks what your competitors are doing.

Competitor visibility Topics they pursue Search gaps Emerging market trends Where to respond Where to get ahead
Business outcome
A continuous read on the competitive digital landscape, not an annual snapshot.
Competitive fieldScanning
NIH
Illustrative only. Not NIH data.
Mojo capability 03 / 08
Industry & content intelligence

Mojo identifies what NIH should be talking about.

From there it suggests content worth publishing, aimed at the questions your customers are already asking.

Business outcome
A content plan driven by real demand signals rather than guesswork.
Signal → opportunityAlways listening
Signals in
Industry questions
Search trends
Emerging topics
Customer questions
Opportunities out
Content gaps
Article opportunities
New landing pages
Topics to own
Mojo capability 04 / 08
AI search visibility

Search is expanding beyond the results page.

Dynamic and Mojo structure the website and its content so AI search tools can read it, trust it and quote it.

Clear expert content Structured information Answering real questions Topical authority
Business outcome
NIH is present where the answer is formed, not only where the links are listed.
AI answer surfaceReferenced
? A customer asks a question about cover
Sources nih.com.au other sources
Illustrative: how an AI answer cites sources
Mojo capability 05 / 08
Heatmaps & user behaviour

Mojo sees how people actually use the site.

Heatmaps Scroll behaviour Click behaviour Engagement User journeys Points of friction Calls-to-action
Business outcome
Decisions built on what visitors actually do, not what any of us assume.
Page behaviourObserved
Scroll
depth
Illustrative only. Not NIH data.
Mojo capability 06 / 08
Continuous design evolution

Insight becomes a change on the page.

Because Dynamic is built as one application, Rise can act on what Mojo finds and keep refining the site in small, compounding steps.

Calls-to-action Headlines Page layouts Forms Navigation Content positioning User journeys Conversion paths
Business outcome
The website gets measurably better after each update.
Insight → changeRefined
Current
Refined
A clearer headline, the action moved above the detail. The kind of change Mojo surfaces and Dynamic makes easy to ship.
Mojo capability 07 / 08
Google Ads + website as one

Advertising and the website run as one system.

Mojo brings the paid and organic sides of the journey into a single view, from the search term that started it to the enquiry that finished it.

Business outcome
Optimise the whole path from search to enquiry, and work toward profitable cost per conversion.
Available capability

NIH does not need to take up Google Ads as part of this proposal. This slide shows what the platform can do when you want it.

One optimisation loopPaid + organic
Google Ads search terms Landing page performance Website behaviour Conversion data Messaging
Optimised together
Cost per conversion
Lead generation treated as one journey, not two channels.
Mojo capability 08 / 08
Development on demand

The site gains new capability whenever NIH needs it.

3 hours of AI-assisted
development, every month

Included in the Dynamic plan. NIH is never locked into the functionality that existed on launch day.

Business outcome
The website keeps pace with the business, instead of the business working around the website.
What that time can buildOn request
New functionality Smarter forms Calculators Tools Integrations Lead capture systems Workflow improvements Landing pages UX improvements + whatever comes next
Case study

What happens after launch.

A Rise Dynamic site, three months live. Every figure below is measured, pulled from Ghaze analytics and Google Search Console.

Brendale Tyre & Mechanical Rise Dynamic client · Brisbane Brendale Tyre & Mechanical Measured 1 May to 12 Aug 2026
First three months live
Traffic1,920Sessions
Reach1,780Unique visitors
Enquiries90Form submissions
Enquiries168Phone-call clicks
Combined258Total enquiries
Conversion13.4%Of sessions became an enquiry
In the real world

What Rise clients say.

5.0 ★★★★★ 86 Google reviews
Rise SEO Verbatim reviews from Rise’s Google Business Profile, not supplied quotes.
★★★★★

“Since partnering with them, we’ve seen consistent improvements across all locations: more visibility, stronger traffic, and better-quality leads. It feels like having a dedicated in-house team, not an external agency.”

HS Haley SwanNovember 2025
★★★★★

“They have re-designed our website, created an app and continue to maintain both of the platforms. They have also helped us get to the top of the page on Google using Adwords.”

AC All CranesDecember 2023
★★★★★

“The RISE Team has provided dependable support for over a decade to our small business, offering excellent service and consistently kicking goals.”

BW Brad WattSeptember 2025
The bigger opportunity

NIH already owns seven specialist digital properties.

Each one can pursue its own part of the market. Dynamic and Mojo let Rise work across all seven as a single strategy, instead of seven separate jobs.

01Different insurance nichesSpecialist cover, specialist audiences.
02Different audiencesConsumer, commercial and trade.
03Different search intentResearch, comparison and enquiry.
04Different customer questionsEach niche asks its own questions.
05Different lead opportunitiesMore ways in, more enquiry paths.
One portfolio

Seven positions in the market, working as one.

Each site pursues its own specialist search opportunities, and every one of them adds to a single, much larger NIH digital footprint.

PSA Insurance psainsurance.com.au
SafeScope safescope.au
CycleCover cyclecover.com.au
Enterprise Underwriting Solutions enterpriseunderwriting.com.au
IIRSA iirsa.com.au
Faith Insure faithinsure.com.au
Network Insurance House nih.com.au · flagship

Not seven independent websites. One coordinated growth network.

Where we recommend starting

A staged transition.

Stage 01 · Recommended start Highest priority
01Network Insurance Housenih.com.auFlagship
02PSA Insurancepsainsurance.com.auMid-sized
03SafeScopesafescope.auMid-sized

The three sites carrying the most value today, and where Dynamic + Mojo will show up fastest.

Stage 02 · Progressive expansion Over time
04CycleCovercyclecover.com.auSpecialist
05Enterprise Underwriting Solutionsenterpriseunderwriting.com.auSpecialist
06IIRSAiirsa.com.auSpecialist
07Faith Insurefaithinsure.com.auSpecialist
The full opportunity All seven websites on Dynamic + Mojo, beginning with the three that matter most right now.

A platform to keep building on.

Dynamic and Mojo give Rise and NIH a shared foundation, one we can keep developing across every brand in the portfolio for as long as the partnership runs.

Websites Search visibility AI visibility Conversion performance New functionality Digital capability Future marketing opportunities
The next step Start with nih.com.au, psainsurance.com.au and safescope.au. No setup fee, no rebuild bill, no change to how we work together. Say go and we begin.
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